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CarGurus
Consumer-facing product campaigns were brought to life through my creation of animated and static ads, as well as email designs.
Core Facebook
collection ads
Revamped the Facebook collection animation
to embody the trailblazing spirit of CarGurus' identity.
Old animation
New animation
Performance result:
The new animation led to a significant improvement in ad performance, boosting the CTR by over 40 percent compared to the old animation.
Developed three animation variants to conduct tests on the potential impact of logo placement, square color, and car image on ad performance.
Brainstorming and storyboarding
Mock-up
Deal Finder email
Played a key role in the redesign of CarGurus'
most dispatched email to customers.
Options for re-design
Presented options for iterative enhancements to the original email design, balancing technical feasibility with marketing priorities
Modular design system
Implemented the Figma file with auto-layout, streamlining the team's ability to seamlessly interchange various email components.
Mobile
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Web
Vehicle information
Optimized the vehicle information blade to align more
effectively with customer needs, informed by user research data.
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